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Nothing makes a company more memorable than creating its very own mascot. The goal is to help consumers see a physical representation of the company and associate it with the name of the business or its product. There have been many companies that have successfully used mascots to identify their brand. Some companies have used animals such as dogs and cats. While some of the more successful brands have used live animals, animated mascots have also been popular. Whether real or cartoon, these mascots represent the company by becoming an accepted part of life for consumers. Their public antics, real or imaginary, will become the next day's water cooler discussion if they are successful.